Access highlights from our 2026 study with an overview on the current landscape of customer loyalty and engagement, including Fast Facts, Trending Topics, Key Insights, strategic recommendations and much more.

Download your free copy of the Public Executive Summary and start decoding your loyalty program to close the execution gap and drive real customer growth.

Unpack what stood out most in 2026, including:

• How five-year peaks in loyalty behaviors are being undermined by a widening gap between program potential and program delivery.
• The impact of the K-shaped economy on diverging member mindsets and what it means for your value proposition.
• How loyalty partnerships are already driving measurable spend lift, and the activation barrier holding most brands back.
• Where AI belongs in the loyalty journey, and why most brands are deploying it in the wrong moments.