Bond is a Forrester Wave™ Leader.
15 years of being invited to the table.
This year, named a Leader.
Bond has been named a Leader in Forrester’s independent evaluation of the most significant loyalty services providers. Access the full complimentary report via Bond’s licensed reprint.
Loyalty is an outcome. We build what drives it.
Bond is the customer intelligence-driven engagement company. We’ve always believed loyalty is an outcome of great experiences, consistently delivered, on both sides of the counter. We believe Forrester’s evaluation recognized that model:
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- Intelligence no one else has. Proprietary emotional measurement, industry benchmarks spanning 400+ loyalty programs and 200+ industries, and a data lake of $600B+ in consumer spend.
- Behavioral science at the core. Neuroscience-backed research and choice architecture, so design follows how people actually decide.
- Strategy to execution, platform-independent. From enterprise loyalty strategy to program operations, unbiased by any software agenda.
- Both sides of the counter. We engage your customers and the employees and franchisees who serve them. The entire loyalty journey is interconnected.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here .
40+ countries delivered · 400+ programs benchmarked · $600B+ consumer spend in our data lake
Yes. Bond Brand Loyalty was named a Leader in The Forrester Wave™: Loyalty Services, Q4 2026, Forrester’s independent evaluation of the most significant loyalty services providers.
It is Forrester’s independent evaluation of the top loyalty services providers, assessing each provider’s current offering, strategy across criteria including enterprise loyalty strategy design, loyalty program design, personalization strategy and services, emotional loyalty measurement and optimization, and customer engagement.
In Forrester’s words, Bond is “a strong fit for enterprises seeking a loyalty and CRM partner that blends intelligence, behavioral science, strategy, and execution across complex ecosystems. The report also notes, “Bond excels in customer engagement, enterprise loyalty strategy, program design, and rewards management.”
Per the report, customers praise Bond’s expertise, innovation mindset, culture, responsiveness, and ability to connect global strategy with local execution.
Bond is the customer intelligence-driven engagement company, providing enterprise loyalty strategy, program design, personalization, CRM, customer experience design, data and analytics, rewards management, and loyalty program operations. We engage both sides of the counter: customers and the employees and franchisees who serve them.
Yes, many over 15+ years. Most recently, Bond was also evaluated in The Forrester Wave™: Loyalty Platforms, Q4 2025.
A complimentary copy is available via Bond’s licensed reprint: access the report here.
Enterprises seeking a partner that connects loyalty strategy to execution. Forrester describes Bond as a strong fit for enterprises with complex ecosystems seeking a loyalty and CRM partner.
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