The Bond Loyalty Report™

Recognized as one of the most trusted sources of loyalty behavior data in the world.

The most comprehensive, usable, and longest-standing study of customer loyalty and engagement in the world.

More than a study, The Bond Loyalty Report™ is a living dataset that’s continuously refreshed with real behavioral, attitudinal, and emotional signals, available year-round.

0 K+

Sample of 20k+ Consumers

A representative sample of over 20,000 consumers providing statistically reliable insight into evolving loyalty behaviors.

0 +

Examining 400+ Programs

A cross-section of loyalty, engagement, and membership programs.

0 +

In 20+ Sectors

From retail and financial services to travel, QSR, and retail, the report spans more than twenty sectors to reveal category-specific dynamics.

0 +

Across 100+ Attributes

Performance measured across more than one hundred attributes.

Used by leading brands that make an impact.

The Big Story of 2026

The forces reshaping loyalty.

Loyalty has never looked stronger. Engagement is at peak levels. But a different reality is emerging. Customer expectations are accelerating faster than program evolution, and the definition of loyalty is being stretched to the point where activity is mistaken for affinity.

Now in its 16th year, the 2026 Bond Loyalty Report introduces Loyalty Decoded: a deep examination of the critical codes brands must break and rewrite to transform programs into true growth engines.

The 2026 report reveals a widening gap between artificial loyalty (driven by systems, signals, and scale) and emotional loyalty, built through genuine human connection and proven to drive stronger retention, spend, and advocacy.

The era of “more programs” is over. Loyalty Decoded shows brands how to show up, connect, and win.

Download summary Build custom report

What makes the Bond dataset different?

The Bond Loyalty Report™ is more than a benchmark report. It’s an always-on view of what’s changing in loyalty.

Customer Experience Index (CEI).

A brand score that goes deeper than satisfaction.

CEI isn’t just a score — it’s a brand loyalty index that blends emotional, attitudinal, and behavioral data to rank brands within their competitive set. This model helps leading brands uncover the drivers behind brand equity, experience, and retention.

Wallet IQ™

Card-linked data to show where your customers are spending.

Bond Wallet IQ uses anonymized, card-linked data to reveal customer spending behavior inside and outside your program. It uncovers competitive leakage, missed opportunities, and new ways to target retention, reactivation, and partnership opportunities.

Bond Behavioral Institute

Reveals the human drivers behind loyalty.

Using proprietary research and behavioral science, the Bond Behavioral Institute reveals why customers choose, stay, leave, and advocate. Because understanding what people do is valuable. Understanding why they do it is what drives growth.

Vertical-Specific AI Models

Shows the realities of your industry.

We apply machine learning, NLP, and computer vision to build industry-specific models trained on real customer behavior. The result is intelligence tailored to how people shop, spend, and engage within your category.

Always-On Access

Loyalty intelligence when you need it.

Through Synapze XI + Snowflake, brands can access Bond’s loyalty intelligence ecosystem on demand. Because better decisions start with better intelligence.

Decode what loyalty really means to customers.

Choose your view of The Bond Loyalty Report™

One real-time dataset. Multiple ways to explore, compare, and act on what matters most.

A snapshot of this year’s signals

Free Executive Summary

A high-level view of what stood out most, including key shifts, fast facts, and early indicators of where loyalty is heading.

Download now

2026 Loyalty Perspective

A deeper read on the state of loyalty today

Themes, disruptors, and takeaways from this year’s full dataset, including satisfaction scores, emotional trends, and how expectations are evolving with consumers.

Custom Program Report

How your program is really performing

A customized report built from fresh survey data that reveals what’s working, where to focus, and how your loyalty performance stacks up against competitors.

Build your tailored report

FREQUENTLY ASKED QUESTIONS

What is The Bond Loyalty Report™?

The Bond Loyalty Report™ is one of the most comprehensive studies on loyalty behavior globally. It draws from over 35 million data points annually, evaluating more than 400 programs in 20+ sectors. It goes beyond satisfaction metrics to uncover what actually drives loyalty — emotionally, behaviorally, and commercially.

What makes The Bond Loyalty Report™ unique?

It’s the only loyalty study built on this level of depth, diversity, and proprietary insight. We combine behavioral data, customer sentiment, operational diagnostics, and category benchmarks — powered by tools like Wallet IQ and frameworks from the Bond Behavioral Institute. It provides program-level diagnostics against 33 unique drivers of loyalty, making it the most actionable dataset for informing performance, strategy, and design. No other source gives this kind of full-system view.

What kind of data does the report use?

The report blends multiple sources:

Behavioral data from over 400 loyalty programs

Attitudinal insights from 20,000+ consumers
Client CRM and first-party data
Competitive spend intelligence from Wallet IQ
Proprietary behavioral frameworks

Together, this creates a full picture of how people engage — and what influences their decisions.

How can brands use this report?

Brands use it to:

Benchmark their program against competitors and identify specific areas for improvements
Understand what drives emotional loyalty in their category
Prioritize investments in program features, experience, or personalization
Align internal teams around what matters most to customers

We also run custom readouts, workshops, and diagnostics based on your brand’s unique data.