A leading financial institution wanted to modernize its rewards platform. The goal: make product redemptions as seamless and engaging as travel, while delivering a mobile-first experience that met rising customer expectations.
Prototype Tested.
Validated with high-fidelity prototype testing across a diverse set of users
Proven Usability.
82.5% usability score, outperforming the average website score of 68%
Seamless Experience.
A frictionless mobile-first experience that encouraged members to browse and redeem more often
Make product redemptions easy
The existing rewards site over-indexed on travel. On mobile, the path to redeem for products felt secondary and cumbersome. The mandate was direct: rebuild the experience with a mobile-first lens and bring product redemptions forward in the journey. The Bond team focused on user experience to shift habit.
- User research & testing: Observed where mobile journeys stalled and what users expected to see first.
- Use-cases & user-flows: Mapped the essential steps for product redemption and trimmed unnecessary taps.
- UX, prototyping & UI design: Produced high-fidelity, mobile-first prototypes and iterated with a diverse test group to confirm clarity and ease.
A redemption journey members actually love
The redesigned platform transformed mobile redemption into a competitive advantage. Members now engage with product redemptions more frequently and complete transactions with fewer drop-offs. By putting product redemption at the heart of the mobile journey, the institution didn’t just fix a site—it redefined how members see value in their everyday rewards.
- Successful redesign that shifted emphasis from travel to products
- Independent testing validated the shift with an 82.5% usability score, compared to a 68% industry average
