Evaluators of what matters. Provers of what works.
Using a blend of quantitative and qualitative proprietary models, and the principles of behavioral economics, we help brands turn customer insight into clear actions by revealing where loyalty and engagement performance is growing, stalling, or falling behind.
We connect behavioral, emotional, and operational signals to spot what’s driving performance and what’s not.
Research and insight across every stage of loyalty and customer engagement.
- Behavioral, attitudinal, and value-based segmentation — Inform loyalty program design, customer journey strategy, and targeted engagement.
Experience diagnostics — Connect customer, employee, and partner outcomes, revealing key drivers of performance.
Tools that validate and pressure-test — Evolve your loyalty model over time, using behavioral economics, financial modeling, and performance analytics to guide continuous improvement.
Reveals what customers truly value and what they’re willing to trade off, informing offers, benefits, and loyalty program design.
Quantifies share of wallet and identifies where customers are spending beyond your brand. Identify loyalists and switchers by analyzing wallet fragmentation and spend patterns across competitors.
Uncovers product and purchase patterns to drive cross-sell, smarter bundling, and better merchandising decisions.
Evaluates program benefits to determine what matters most to customers. Helping teams focus on the features that drive enrollment, engagement, and sustained participation.
Estimates the impact of various marketing tactics — from personalization to mass marketing — on sales and KPIs. Helping forecast which levers will drive future results.
Determines what customers value and willing to pay for, improving offer design and program uptake.
Groups customers by mindset, behavior, and value to sharpen targeting and personalize engagement.
Full-service support across qualitative and quantitative — from design and fielding to analysis and insight delivery.
Let us help you drive growth by turning every connection into a lasting bond.
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