Indeed, the world’s #1 job site, faced a challenge: while millions visit the platform, most don’t create an account, A top KPI. Bond partnered with Indeed’s internal creative team to close the gap with smarter content and faster execution.
Agile Creative.
Rapid creative cycles to keep the brand top of mind for job seekers and employers.
Increased Engagement.
Increased engagement rates across digital and paid social campaigns.
Drove Acquisition.
Drove measurable improvements in account creation — the client’s #1 KPI.
From awareness to action
For Indeed, visibility wasn’t enough. To deliver on growth, site traffic had to translate into accounts.
Indeed’s leadership knew that impressions and visits didn’t equal value, account creation did. Without it, the flywheel of engagement, personalization, and retention couldn’t spin.
Bond was brought in as a thought partner and executional force. Working side by side with Indeed’s internal creative team, we helped reshape how content was developed and deployed. The model emphasized speed, testing, and iteration, ensuring that every piece of creative had a purpose: to move a job seeker or employer from browsing to signing up.
Key elements included:
- Paid social strategy informed by real-time engagement data.
- Test-and-learn cycles that quickly optimized creative based on performance.
- Tailored messaging that spoke to both sides of the marketplace — job seekers and employers.
- Always-on iteration to keep content fresh, relevant, and conversion-focused.
- The approach made the platform more than visible. It made it persuasive.
Work re-imagined as human
Indeed’s transformation reframed it from a transactional job board into a cultural brand that celebrates work as a human journey. The campaign made the company not just a facilitator of employment, but a companion for anyone navigating the highs, lows, and opportunities of career life.
The result was growth not only in usage and brand consideration, but in long-term loyalty through new accounts. By moving beyond function to feeling, Indeed positioned itself as more than a platform, it became a career companion.
