Expanding Loyalty Through Global Partnerships.

Partnerships as a growth engine

Points alone won’t move the needle. To stay relevant, QSR loyalty must feel bigger than the brand—more rewarding, more flexible, and more engaging across regions.

Partnerships became the key to unlock that value.

The strategy began by introducing out-of-brand redemption options through promotional partners, giving members more ways to participate and driving both frequency and satisfaction.

The next step raised the stakes: a global account-linked partnership with a prominent brand that opened an entirely new acquisition pool, strengthening the program’s value proposition across six priority markets.

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Turning intelligence into impact

To guide decisions, Bond applied conjoint analysis across six markets, learning which propositions truly resonated with members. These insights, paired with financial modeling, ensured that every recommendation struck the balance between member engagement and commercial feasibility.

At the global level, we:

• Designed a partner scoring rubric to evaluate opportunities consistently
• Defined value-exchange structures that balance brand and partner economics
• Built playbooks and toolkits that cascade to local markets, enabling regional teams to activate quickly and with confidence

A framework for lasting loyalty

While implementation continues, the program is already positioned to deliver. By combining customer validation, financial rigor, and globally aligned playbooks, the QSR has a repeatable framework for acquisition, engagement, and long-term loyalty impact putting their 10% growth target within reach.