Starbucks Canada sought a thought partner to strengthen its loyalty and partnerships team, bringing in best practices, industry intelligence, and hands-on guidance to navigate both short- and long-term challenges.
Multiple Workshops.
Multi-session forums to upskill and align loyalty and partnership teams.
Proprietary Frameworks.
Proprietary frameworks applied, including Market Intel, neuroscience, and Bond Behavioral Institute models.
Custom Engagement.
Tailored pre-reads, in-person workshops, and post-session reports with clear next steps.
Executive Backed.
Executive-level engagement to reinforce visibility and impact.
From operational know-how to strategic foresight
The loyalty team wanted more than benchmarks , they needed a partner to bring clarity, frameworks, and actionable strategies to the table.
Starbucks Canada’s loyalty team faced a critical challenge: how to elevate their program beyond day-to-day management and build confidence in long-term strategy. Bond was invited to lead a series of workshops designed to deliver two outcomes:
- Broaden the team’s knowledge with best-in-class loyalty practices.
- Translate those learnings into actionable steps to drive sustained engagement and growth.
- Enhance bottom-of-funnel activities by employing value-driven approaches and bolstering strategic capabilities of Starbucks team.
Our multi-practice approach brought together experts from across Bond. Blending behavioral science, customer intelligence, and loyalty design. Through immersive discussions and applied examples, the forums gave the team new ways to think about value creation, customer engagement, and the economics of loyalty.
From insights to action
By anchoring the workshops in Bond’s proprietary intelligence, sessions moved from theory to practice.
Key elements included:
- Pre-reads to prime reflection and frame key questions
- Facilitated workshops that combined research, neuroscience, and Bond models (4Es, rDriver, lifecycle strategy)
- Actionable outputs with prioritized next steps tailored to Starbucks’ program goals — from re-engaging lapsed members to deepening value for their best customers
The approach didn’t just share information — it built capability.
The workshops provided both immediate insights and long-term alignment, strengthening Starbucks’ loyalty practice.
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