You only get one chance to make a first impression. 

In today’s environment, that first impression isn’t just about brand or creative—it’s about relevance. Consumers expect brands to know them, anticipate their needs, and engage them in ways that feel timely, personal, and valuable. And they expect it at scale. 

The challenge? Expectations are rising faster than most organizations can adapt. Competition for wallet share is fierce. Consumers are more aware than ever of their value and more willing to walk away when brands fall short. 

Loyalty has emerged as the connective tissue that helps brands navigate this shift. But loyalty today looks nothing like the earn-and-burn programs of the past. 

Loyalty Has Evolved… and So Has the Bar 

After 30 years designing, building, and operating loyalty programs—and through insights from The Bond Loyalty Report, the world’s largest study on customer engagement—one truth has become undeniable: 

Loyalty is no longer about points and discounts. It’s about delivering personalized, relevant, and connected experiences across the entire customer journey. 

Technology plays a critical role in enabling that vision, but technology alone is not enough. The brands that win are the ones that combine deep customer insight with connected, intelligent platforms and the operational discipline to execute consistently over time. 

That’s where the Bond + Salesforce partnership creates a meaningful advantage. 

The Bond + Salesforce Advantage 

Together, Bond and Salesforce help brands: 

• Define loyalty strategy grounded in market-leading research 

• Identify the moments that matter most across the customer lifecycle 

• Design differentiated experiences that go beyond discounts 

• Operationalize personalization through a unified CRM and loyalty platform 

• Turn loyalty into a measurable business outcome, not a marketing expense 

This isn’t about launching another program. It’s about building a loyalty capability that compounds value over time. 

Ready to Elevate Your Loyalty Experience? 

If you’re already using Salesforce, you have a powerful foundation for connected, personalized engagement. Bond helps you unlock its full potential, ensuring your loyalty strategy is built on the right intelligence, focused on the right customers, and executed with operational excellence. 

Let’s bring relevancy, personalization, and loyalty together and turn them into long-term growth.