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Services

Bond + Salesforce.

Bringing loyalty strategy to life inside Salesforce.

Most Salesforce integrators install features.
Bond installs loyalty.

Our Approach to Salesforce. Bond + Salesforce.

Most integrators configure Salesforce to meet technical requirements. What they miss is the loyalty expertise needed to make the program perform. Bond begins with loyalty strategy, then configures, activates and operates Salesforce to match it.

We embed real customer intelligence, segmentation logic, offer design, and performance tracking directly into your Salesforce environment. The result is a system that launches on time, stays on budget, and delivers long-term loyalty outcomes. With Bond, Salesforce becomes more than a CRM tool. It becomes a loyalty performance engine.

Our value

We turn Salesforce into a loyalty engine that delivers ROI, changes behavior, and captures wallet share.

Strategy-led configuration
Strategy-led configuration

Program rules and triggers are designed around your business objectives, not system limits; making it easier to scale, test, and evolve without rework.

Behavioral decisioning built in
Behavioral decisioning built in

Signals, such as behavioral, attitudinal, and emotional, from the Bond’s Behavioral Institute inform segmentation and offers, reducing waste and creating experiences that drive measurable value.

WalletIQ™ for external spend visibility
WalletIQ™ for external spend visibility

Our wallet-based intelligence connects Salesforce to real-world customer spend beyond your ecosystem. See customer spend across your entire category and not just your brand. Identify share-of-wallet gaps, track competitive leakage, and target growth opportunities.

Embedded measurement and feedback loops
Embedded measurement and feedback loops

With Synapze XI™, Salesforce becomes a closed-loop system for loyalty execution. Every campaign feeds performance data back into decisioning, creating faster, smarter optimization all within the CRM.

Ongoing operational support
Ongoing operational support

Bond doesn’t hand over at launch. We manage audience setup, journey execution, performance tracking, and optimization inside Salesforce, giving teams continuous support and reducing cross-functional friction across marketing, analytics, and IT, especially within Salesforce Marketing Cloud environments where orchestration is key.

What makes our Salesforce approach unique

Bond builds Salesforce with the strategy, behavioral science, and tools needed to make loyalty perform, not just meet system requirements.

Ready to Bond?

Bring loyalty to life inside Salesforce.

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What makes this partnership different

Bond + Salesforce. Built for loyalty.

We take the Salesforce platform you already rely on and make it perform for loyalty. Our approach embeds intelligence, personalization, and benchmarking so programs run with speed, precision, and measurable impact.

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Native to Salesforce, built for loyalty

All loyalty functionality runs directly inside Salesforce, so segmentation, offer logic, and performance models work seamlessly within existing workflows. Synapze XI and Wallet IQ are available on AppExchange and integrate with platforms like Snowflake and Databricks, making customer intelligence and financial modeling part of everyday operations.

Real-time execution with no added latency

Most systems lag behind when customers act. Bond configures Salesforce so signals like a purchase or a churn risk trigger immediate changes to journeys, offers, or messaging. Loyalty becomes faster and more responsive.

Secure, governed, and fully cloud-native

No messy add-ons or duplicate databases. Everything stays inside Salesforce, with Bond ensuring loyalty data is compliant, governed, and reliable.

Designed for faster activation and lower overhead

Bond’s frameworks cut down on endless custom dev work. That means loyalty programs launch faster, cost less to maintain, and run smoothly inside Salesforce Marketing Cloud.

Personalization powered by loyalty-specific models

Salesforce has generic personalization tools. Bond layers in models that actually matter for loyalty — like churn risk, emotional drivers, and Customer Lifetime Value — so targeting is smarter and outcomes improve.

Benchmark-driven optimization

Here’s where Bond is unique. We’ve run and measured 400+ loyalty programs worldwide. That means we know what “good” looks like. We use that benchmark data to optimize your Salesforce-powered program against real-world standards.

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A new era of loyalty

Agentic Marketing with Salesforce + Synapze XI.

Bond enables agentic marketing through Agentforce, delivering real-time personalization powered by our proprietary data. Intelligent agents tap into signals from Wallet IQ™, The Bond Loyalty Report™, behavioral data, and insights from 400+ programs to deliver personalized, timely actions without manual lift.
The truth is simple: an AI agent is only as powerful as the data behind it. Bond brings the richest loyalty dataset in the Salesforce ecosystem, making agents smarter and more effective.
With Agentic Marketing powered by Bond, loyalty becomes self-optimizing, emotionally intelligent, and built to outperform:

  • Offers and experiences tailored to individual preferences, not just segments
  • Loyalty programs that learn, adapt, and respond in real time
  • Members who feel recognized, valued, and supported
Ready to Bond

Let us help you drive growth by turning every connection into a lasting bond.

Contact Us