Logitech, leading gaming peripherals brand, needed more than content posting. They wanted to evolve their social presence into a true cultural platform.
Impactful Creative.
Campaigns consistently landed in the brand’s top 10 most-viewed posts.
Consistent Growth.
Double-digit KPI growth year over year.
Daily Impact.
Daily trending content (DTC) series generating 485K+ engagements, 1.2M video views, and nearly 8M impressions from only 79 posts.
From posting content to shaping culture
In a hyper-competitive gaming landscape, visibility wasn’t enough. To stand out, the brand needed to become part of the culture driving its audience.
We embedded as their social agency of record, fully immersing in the gaming world — understanding the products, the competition, and the cultural codes that resonate with players. The mandate: build channels that don’t just broadcast, but spark dialogue and create belonging.
Our approach combined intelligence, creativity, and speed:
- Cultural insights to identify moments that matter most to gamers.
- Creative formats tailored for community engagement and shareability.
- Paid and organic integration to amplify reach and drive measurable outcomes.
The shift: social channels stopped being a reporting metric and became a growth engine for brand relevance.
Riding the trends, driving engagement
We create daily trending content that taps into cultural moments, memes, and conversations that matter to gamers. By inserting Logitech G products and brand messaging into these DTC (daily trending content) moments, we’ve seen strong engagement and interaction, proving that being timely, relevant, and culturally aware pays off.
How we keep playing
The results proved the value of cultural intelligence. Despite publishing only 79 trending content posts in FY25, Logitech G generated more than 485K engagements, 1.2M video views, and nearly 8M impressions. Beyond the numbers, the brand was consistently landing among the top 10 most-viewed posts of the fiscal year — proof that Logitech G wasn’t just keeping up with the culture, it was driving it.
Gamers responded not just with likes and views, but with dialogue, shares, and a sense of connection. Logitech G had moved from broadcasting into sparking community interaction. Paid and organic integration amplified reach, but the true differentiator was authenticity. By aligning with gamer culture in real time, Logitech G earned permission to act not just as a hardware brand but as a cultural brand.
