Webinar: The Store's New Job is Memory

Product discovery is moving into the hands of AI and the question quietly changes. It used to be whether your website could close the sale. The new one is whether the customer remembers you exist.

Join Jenn Nachshen, Director of the Bond Behavioural Institute, and guest speaker, Sucharita Kodali, VP, Principal Analyst at Forrester, as they explore physical experience as a distinctive way to create brand memories that customers can retrieve, describe and act on weeks later, and how effort, reciprocity and trust work together to make remembering more mutual. Give associates AI tools and a way to carry what they learn into your systems, and what a brand picks up face-to-face may be what cuts through the AI clutter.

As AI makes the path to purchase faster, more automated, and more alike, physical retail has a different role to play: creating experiences people remember. You’ll leave with a new way to evaluate your stores beyond what they sold today, and a key question to take back to your team: what leaves with the customer besides a bag, and what stays behind?

In this session, we’ll explore how to:

• Understand why physical retail may matter more, not less, as AI reshapes discovery and purchase decisions
• Create in-store experiences that build brand memories customers can recall, describe, and act on weeks later
• Rethink store performance metrics beyond same-day sales