The Store's New Job is Memory

As product discovery becomes mediated by AI, the question begins to shift from whether a brand’s website converts to whether customers name the brand at all.

In this webinar, Jenn Nachshen, Director of the Bond Behavioural Institute, and guest speaker, Sucharita Kodali, VP, Principal Analyst at Forrester, explore physical experience as a distinctive means to create brand memories that customers can retrieve, describe and act on weeks later, and how effort, reciprocity and trust work together to make remembering more mutual.

Give associates AI tools and a way to carry what they learn into your systems, and what a brand picks up face to face may be what cuts through the AI clutter. You will leave with a way to judge your stores on something other than what they sold today, and one question to take back. What leaves besides a bag, and what stays behind?